The “Kimi” app surprisingly surpassed the popularity of popular streaming services like Netflix and Prime Video in the top free entertainment apps list on the App Store.
However, Kimi’s glory didn’t last long. This is because Apple officially removed the application. Apple’s removal of the Kimi app was due to Kimi providing users with access to pirated movies.
From Eye Test to Pirated Movie Library
According to Wired, Kimi initially disguised itself as an eye test app by asking users to play a spot-the-difference game from similar photos.
In fact, this application does not work at all as claimed. Instead of testing vision, Kimi actually provides access to pirated movies, including the latest blockbusters.
Furthermore, the quality of the content offered by Kimi also varies, reminiscent of online movie search practices before the era of streaming services.
For example, the movie “Poor Things” starring Emma Stone is reported to be blurry and grainy. Meanwhile, other films available in high quality are filled with annoying ads at the top of the screen.
Providing Convenience for Users
The Kimi app is very easy to use. Users only need to download and open the app to start watching. The way it works is also similar to the now-defunct Popcorn Time service, which offered movie piracy.
Apple Does Not Tolerate Deception
Apple responded swiftly to reports about Kimi. Their spokesperson told Wired that during the review process, Kimi presented itself as an eye test platform.
Upon discovering the “bait and switch” tactic, Apple immediately removed the app from the App Store and expelled its developer from the Apple Developer program.
They also added that Apple has a zero-tolerance policy for fraudulent apps and apps with hidden or undocumented features.
App Store Security Challenges and Paid Streaming Dilemmas
Apple is known for its strict privacy and security policies, and for ensuring that apps available on the App Store are legal and trusted.
When announcing how to comply with the European Union’s Digital Markets Act (DMA), Apple stated that app stores appearing on their platform must have strict rules and moderation tools.
However, the Kimi case serves as a reminder for Apple to further strengthen its App Store surveillance.
This is because if more users complain about the cost of streaming service subscriptions, it is possible that piracy will happen again or even increase more than before.
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