For short-form video fans and music lovers, good news comes from TikTok. The popular video-sharing platform recently announced the expansion of its “Add to Music App” feature to 163 new countries, including Indonesia. This feature serves as a golden bridge that facilitates users to save the song playing in a TikTok video to their favorite music streaming service, such as Apple Music, Spotify, and Amazon Music.
More Than Just Entertainment: Finding Musical Harmony on TikTok
TikTok is not an ordinary short-form video platform. Besides offering diverse entertainment content, TikTok is also known as a global music trendsetter. Songs used in TikTok videos often go viral and experience a surge in popularity. However, finding catchy song titles among millions of videos can be a challenge.
The “Add to Music App” feature comes as the answer for music seekers. Now, users in Indonesia no longer have to bother searching for song titles manually. Simply by pressing the “Add Music” button, the song is automatically added to their favorite playlist.
Multiple Benefits: Users, Musicians, and the Music Industry Rejoice
The “Add to Music App” feature not only brings convenience to users but also opens up new opportunities for musicians and the music industry.
For users:
- Practical and saves time: Removes the hassle of searching for song titles manually.
- Discovering hidden gems: Opens access to viral songs that may have been missed.
- Enhances playlist diversity: Enriches music collection with new genres and artists.
For musicians and the music industry:
- Increased popularity: Songs used in TikTok videos have the potential to be heard by a wider audience.
- Exposure to new listeners: Opportunity to attract new fans and expand listener base.
- Supporting creativity: Inspiring musicians to create engaging work that aligns with TikTok trends.
Strategic Collaboration: TikTok and Music Streaming Platforms Join Forces
The “Add to Music App” feature does not stand alone. TikTok’s collaboration with various music streaming platforms signifies the increasing role of social media in driving music discovery. This is in line with a similar move by Spotify, which has partnered with BeReal, Instagram, Snapchat, and Twitter to make it easier for users to add songs to Spotify.
By combining the power of viral short-form videos with easy access to music streaming platforms, TikTok has the potential to become a golden bridge for music lovers to find new songs and artists that suit their taste.
This also opens up opportunities for musicians to reach a wider audience and strengthen the music industry as a whole. In this era of digital connectivity, collaborations such as those between TikTok and music streaming platforms can become a catalyst for creating a more efficient, democratic, and mutually beneficial music discovery ecosystem.
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